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Pinch me. The Shop is live! We’re unveiling a project that we’ve been working tirelessly on for the past year and over the moon doesn’t even begin to describe my excitement. Three years ago, I started the blog with a focus on vintage and DIY. It grew into my dream job, and over the years I kept receiving emails from brides asking where could they find that vintage wedding dress. Often times, when we finally find a vintage garment (specially wedding gowns) we learn that the gown is either too tiny (who has a 23″ waist, anyway?) or that the fabric is in less-than-great shape. That’s where the shop was born. I wanted to offer a curated collection of items that reflects Ruffled’s aesthetics, which also includes a customizable wedding dress shop. What better way to accommodate our creative brides with a love for vintage than to help them find their dream gown and complete their wedding day look? Most gowns are well under $800, so they are super affordable too!

As you can probably tell by the amazing images you’re going to see in the shop, Elizabeth Messina was the photographer.

You can see the the rest of the editorial shoot today on:

Snippet and Ink
Green Wedding Shoes
Inspired by This

Each dress comes in a variety of fabrics, colors and length options for you to choose from. You will also have the ability to mix and match bodices and skirts from our collection designed by Fancy exclusively for Ruffled to build your own vintage-inspired wedding dress. We will also accommodate custom orders if you can’t find what you’re looking for. My favorite option is that you can also add pockets to your wedding gown! Pair with a fluffy petticoat, available in the shop in two different styles and in several different colors. Petticoats can be ordered in custom length, handy if you’re looking for a peekaboo crinoline for your wedding dress.

We’re carrying Sarah Seven bridesmaid dresses in exclusive to Ruffled colors and if you have 3 or more bridesmaids, there is a multi-order discount :)

Tessa Kim created a collection of dainty hair accessories and veils, and NYC boutique Wendy Mink designed earrings and necklaces using the best quality semi-precious stones and pearls on gold filled metal for a fresh take on bridal and bridesmaid accessories that you can wear again and again.

We will be launching more designs in the Fall including over 10 new wedding gowns, more fabric options and colors, new bridesmaid dresses and reception frocks by Sarah Seven and a wider selection of accessories and veils ranging from bohemian to glam.

In September we will be officially opening our studio doors in Manhattan for brides to try on the gowns and accessories. As we all know, NYC spaces are limited, so we recommend you making an appointment now if you would like to be on the list. Please email us

None of these gorgeous images would be possible without the help of amazing vendors + beautiful venue:

Venue: Santa Barbara Historical Museum
Photography: Elizabeth Messina
Stylist: Catherine Sheppard of The Life Styled
Hair and Makeup: Christina Burns (617-285-8772)
Web Design: Also Online

  • Love the new shop! I became a vendor on your blog because you managed to create a style all your own, and now you’re going to be selling the things that make your style a reality! Congrats Ruffled!

  • congratulations!!

  • Amazing news!! So excited about your new shop! BIG Congratulations!! xo

  • Kim

    Lovely! And the photo is perfect! <3

  • Oh my goodness, this is amazing! Congrats on a great achievement. I am drooling over everything!!

  • Marely

    Congratulations! Everything is perfect!

  • Jen

    So exciting!! Everything is so gorgeous!!

  • Gorgeous Amanda!! Thank you so much for giving me the opportunity to be apart of this gorgeous shop. All of your hard work truly paid off

    Tessa Kim

  • Stephanie

    Maybe it’s just me but how do I get to the shop?

  • Congratulations!!! What a brilliant idea!! So excited to be able to refer my vintage brides to your shop! Sooooooo wish this had been around when I got married : )

  • Ah! This is amazing!! I have followed Ruffled every day for over a year and a half, even before my fiance proposed and have seen it grow so much. I wish this had been open when I was doing my dress and accessory shopping. Brides will adore this! So exciting!!

  • Irine

    This is amazing^^

  • so pretty! congrats, amanda!!

  • Congratulations! I’ve loved looking at all the amazing imagery by Elizabeth Messina on the various blogs. Your affordable, customisable vintage esque dresses are beautiful ~ I’m especially loving the full skirted dresses!

  • Nicolle

    I am also so excited but can not figure out how to get INTO the shop? Am I missing something glaringly obvious? If so, I apologize.

  • Frustrated bride-to-be

    Amazing range of petticoat colours! Is there any way you can put colour swatches on the website? Thanks!!!

  • Natalie

    Oops that was me on the previous comment, the name frustrated-bride-to-be reflected a comment a while back regarding finding photographers! I’m not frustrated now I promise! Just would like to see colour swatches. Thanks!!! xxx

  • WOW! Congratulations Amanda! The shop is to die for and of course the editorial shot is AMAZING! What an amazing project. :)

  • Bellamoe

    This is my favourite blog – I just love it.
    I live in Australia & the blog updates overnight for me
    Its a little bit obsessive but the very first thing I do every single morning is wake up, roll over, grab my iphone & look at the new updates ;-)
    Its too late for me to buy one of these gorgeous wedding dresses – I already have mine – but I’m loving the hairpieces- so pretty!

  • hooraaaay!!! congratulations!!!!


    Congratulations, congratulations, congratulations! I completely understand your excitement and the dedication and hard work you have put into making your dream a reality. Cheers to your great success!

  • Must a wonderful feeling, best wishes for the future.

  • Congratulations! I had the pleasure of getting to work with Elizabeth at an event and she is remarkable. You two collaborate well and I look forward to many more beautiful dresses, photo shoots and more!

  • Hannah @ Smith+Scout

    Congratulations! I can imagine your excitement! Great work.

  • Congratulations :-) and i love that photo at the top, it looks great