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We love the concept and execution of the inspired idea that is Brideside. It was founded by Sonali and Nicole, two friends who decided it was time that being a bridesmaid should be more easy and fun! They have become experts in styling bridal parties and curate the best collection and content to help make your bridal party vision a reality. Brideside is the new and inspiring way to shop for bridesmaids dresses.

They are introducing the Brideside Closet with a special offer for Ruffled readers! Find dresses you love and create your custom Brideside Closet. Invite your maids to see and comment on the dresses they love. Order your closet to try on at home and they’ll deliver a Brideside Box full of dresses to your front door for you to try on. Order your Brideside Box before March 31st free of charge (details below)! Check out the following video for a better understanding of how the Brideside box works.

Brideside carries a fantastic collection of the the highest quality dress designers, including their newest partnership with Joanna August — a designer from LA known for her carefully crafted silhouettes that fall beautifully on any body type. Most of her dresses are made with elastic waist bands and her wrap styles help women keep it simple or dress it up and her dress styles are perfect for mix-and-match! Brideside also features an exclusive collection by Jenny Yoo that is only found on Brideside.

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If you are as crazy about this idea as we are, peruse their collection and order your own Brideside Box for free with coupon code Ruffled. Happy dress shopping!

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