With a collection as daringly romantic as Pronovias’ 2018 Collection, where else could you go to shoot your campaign but the incredible east African savannah? The picturesque location served as a backdrop to highlight the newest gowns from Pronovias, and as you’ve probably gathered by now, they’re quite the stunners.
Let’s hear about the collection directly from Pronovias: The Wild Love in East Africa campaign has been produced in the incomparable savannah of Kenya, with the photographer Miguel Reveriego, who has photographed editorials and covers for the world’s most prestigious fashion magazines. The Wild Love in East Africa campaign envelops us in magic and takes us to one of the most beautiful and surprising places on Earth: Africa. With a nod to the movies and classic elegance, these photographs take us on a trip to faraway places, full of charm and excitement, to experience a unique love story. Set against this matchless backdrop, the stars of this adventure make us part of their journey, loaded with romanticism, understanding and tenderness.
The elegance and femininity of the new Atelier Pronovias 2018 Collection are complemented perfectly with the exotic scenery chosen for the campaign. The new collection has updated volumes, which reinvent and enrich the silhouettes and necklines, outlining the feminine figure. It also highlights movement and flow with the meticulous combination of materials and fabrics, the sophistication of the splendid white gemstone hand-embroidery and the fringes on sleeves and necklines.
Here are Ramir and Risuena, two of our faves from the Atelier Pronovias 2018 Collection:
Seriously, we could spend HOURS poring over the incredible details and embellishments in these gowns. While the Atelier collection boasts some of the more dramatic and glam offerings, the Pronovias 2018 Collection is your go-to for light + airy, feminine designs. Here are some beauties that caught our eye right away — Daina, Dracma, Dreide, and Drusena:
Discover the rest of the collection through Pronovias‘ website or one of the many Pronovias stores around the world. Thank you to Pronovias for sponsoring this post, and thank you for supporting our sponsors!