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Industrial Loft Turned Feminine for a Valentine’s Day Wedding

Industrial Loft Turned Feminine for a Valentine’s Day Wedding

bride smiles as she twirls in her off-the-shoulder dress

Under a cloud of pink, this industrial loft in NYC was transformed into an ultra romantic and feminine wedding for Valentine’s Day designed by Wild Heights Events. Filled with soft and chic details we are oohing and ahhing over the ombre florals, the wispy blend of flowers in the hanging installation and the dreamy off-the-shoulder bridal dress with detachable sleeves. Rebecca Ou Photography‘s gorgeous photos easily just our Valentine this year.

bride and groom wedding portrait at an industrial NYC loft with a touch of feminine pink hues
feminine wedding stationery in all pink with floral accents
soft and feminine bridal portrait in NYC loft

From the photographer, Rebecca Ou Photography: Weddings are a celebration of love, so how could we not pay homage to the ultimate holiday of love? Bring on the romance and the pink. Rebecca, of Rebecca Ou Photography and Willa, owner and lead planner of Wild Heights Events, wanted to create a shoot that embodied Valentine’s Day.

bride and groom smile at each other during the wedding ceremony

As both of us live and work in NYC we wanted to capture the essence of the city. The answer? An industrial warehouse in Long Island City. We loved the bright natural light from the windows, the soft greys of the cement floor and white washed brick walls. We softened this look up by filling the space with florals, delicate glassware and crisp paper goods. The warehouse acted as the perfect backdrop for an ultra chic ultra feminine tablescape. A marriage of modernity and femininity.

intimate wedding reception with a hanging floral installation and pink ombre florals
a bottle of Moet champagne to kick off the wedding reception
bride smiles as she twirls in her off-the-shoulder dress with a feminine floral installation behind her

The color pallete came easily: PINK. We wanted the pinks to stay soft, to align with the matte textures we had from the plates and vases. While we wanted depth we didn’t want too much of a contrast within the tablescape. The soft ombre of the flowers provided its own softness to the space, filling it with a variety of color and texture. Victoria from Designs by Ahn brought her touch of femininity with her sculptural designs.

bright and feminine wedding reception with all pink details
groom sitting with the bride standing beside him for a portrait at their ceremony location
bride changes into a feminine jumpsuit and puts her hair in a soft bun for the reception

The table was dressed in pink white and gold. Each place setting adorned with a flower filled acrylic box with “xo” hand-lettered on top. Jubilee Paper created a wonderful invitation suite, a beautiful display of pink hues and effortless lettering – the menus gently tucked into the place settings.

bride and groom lean in for a kiss during their feminine reception in an NYC loft

Like a puff of paint dust, magically organic with wild pastels, the arch floated above the couple – as if suspending them on cloud nine, adding a whimsy of euphoric and soft. Inspired by the fluff of hanging florals we chose Liza Ray’s off the shoulder dress for this shot. The detached tulle sleeves were so delicate, complimenting the cloud-like feel of the arch above. We chose to have the brides hair down in loose waves for a soft elegant look. Her dark brown hair perfectly contrasted with the gold Iris Studs by Jade Oi.

bride beaming with joy after her wedding ceremony in an industrial NYC loft
bride and groom lean in for a kiss after saying I do in NYC

We wanted to show how a ceremony arch could be repurposed to be a beautiful floral moment for a sweetheart table or an intimate dinner for a party of six. Not only is this the perfect idea to reuse florals to be more environmentally friendly, it is also budget friendly to reuse an arch to be part of a dinner setup. For the second part of the shoot, we got our fashionable and practical bride to wear Liza Ray’s jumpsuit accompanied with sheer gloves.

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bridesmaids helping the bride with her dress

We wanted to create this shoot to remind people that Valentine’s Day is a day to celebrate your love, enjoy romance, and to go all in on the pinks.

groom twirls his bride in NYC

This industrial meets feminine wedding drenched in pink has officially become our forever Valentine. If pinks and reds are making your hearts sing, then this gorgeous wedding in Australia will be you kryptonite.

Wedding Vendors:
Photographer: Rebecca Ou Photography  
Event Planning + Design: Wild Heights Events 
Floral Design: Designs by Ahn
Hair: Andy Tseng Hair 
Makeup: e vie ry 
Jewelry: Jade Oi 
Tuxedo: The Black Tux
Dress + Jumpsuit: Liza Ray NY
Printed Materials: Jubilee Paper 
Rentals: Please B Seated Events 
Models: Shelbi Byrnes and Aaron Cruz 

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