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We’re excited to introduce you to the best new resource for the stylin’ bride and her fashionable maids! Sonali and Nicole came up with the concept for Brideside when they were studying in business school. As fast friends, they noticed that as their summer weekends were filling up with weddings, the stories of bad bridesmaid experiences were increasing as well. It seemed like women all around them were begrudgingly accepting the bridesmaid task, and often for good reason! They decided it was time to bring some fun and fashion back to being a bridesmaid.

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Brideside reimagines the bridal party experience by making it easier and more fun to discover and purchase bridesmaid dresses. They don’t believe that the bridesmaid experience, nor the dress, should be an afterthought, but that there should be a beautiful destination to discover and buy your vision for your bridesmaids. With dresses from the top designers in the industry and a really user-friendly website, Brideside makes the process simple + stylish.

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Brideside guides our brides through beautifully curated editorial content to discover the looks she loves. She can search our collection to uncover new designers and the latest trends, as well as chat with past brides to get advice. She can invite her bridesmaid to help her discover beautiful bridesmaid dresses and accessories for the big day, and purchase right on the site.

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Brideside is excited to be featuring beautiful dresses by Jenny Yoo, Lauren Gabrielson, Durga Kali, Lela Rose, Alfred Sung, Lula Kate and the Dessy Collection. Brideside is offering 15% off on bridesmaid dresses for your entire bridal party when you sign up!

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