Well well well…look what we have here! Yesterday, a group of fantastic wedding bloggers and I went on a tour at the URBN Campus for an exclusive preview of BHLDN. They will offer everything bridal, from wedding dresses to lingerie. BHLDN – “beholden”, comes from a Dutch word that means “to keep”. The site launches this Valentine’s Day and will have wedding dresses ready to ship next day.
The dresses will range from a true size 0-14. Their own line ranges from $1000-$4000, but exclusive collections made by invited designers will cost starting at $600! All dresses will be offered free shipping and free 30 day returns. The dress above is $3600 and the one below is $1800
Their website (oh their website!) will offer an inspiration board builder in addition to the store section, along with other features not seen on their sister sites, Anthropologie, Free People and Urban Outfitters. They will offer videos so brides can see how the dresses move on a real person, and their zoom in feature for static product shots is one of best I’ve ever seen in online stores. A free-standing store will open in the Fall, in the South. The city was not yet disclosed, but can you take any guesses?
At the store, brides will be able to come in and try dresses on without needing an appointment and they will have a tailor ready to make alterations for you. In addition to bridal, they will be selling decor items such as ready-made DIY goodies! There will be a section of the store where you can make your table mockups and play event designer to get a real feel for what you want.
See never before seen dresses in the gallery!
all photos by Ruffled