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See Why Anna Campbell’s New Collection Stopped us in Our Tracks

See Why Anna Campbell’s New Collection Stopped us in Our Tracks

Words do little justice to the breathtaking gowns you’re about to see from Anna Campbell’s Eternal Heart collection. This new collection celebrates 10 years of sparkly goodness from the Australian bridal label we’ve all grown to know and love. So it’s no surprise the 10 pieces in Eternal Heart feature intricate hand-beading, relaxed bohemian designs and those signature silk bows. The vintage-inspired details across the board hark back to gatsby-esque times, and we know you’ll recognize a few of the fan favorites through the years!

An industrial chic space is the perfect backdrop for these decadent gowns, and you’ll soon see why Anna Campbell has taken the bridal world by storm. Sexy, romantic and playfully femme, these beauties are the definition of sophistication. Let your eyes follow every line across these works of art! Some of our favorite details include the scalloped cap-sleeves on the Raine Dress and the shimmering loops on the Chloe Embellished Dress. Can you say Old Hollywood glam?

Anna Campbell is not a mass production label. Instead, Anna caters to each bride’s individual personality and spirit. Each of the 10 styles in this collection has a customizable skirt option, like form-fitting ivory guipure vintage lace, romantic silk tulle and hand-embellished sequined lace, giving you the flexibility to find a gown that goes beyond pretty. It gives you the chance to find your perfect match.

For those brides that are dreaming of something even more unique, you have the option to add some “Custom Sparkle” to create a completely original look. Whether you visit the flagship Melbourne boutique or one of the many Anna Campbell stockists around the world, your dress can be tailored specifically for your shape and style.

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These gowns are just begging you to show off their glitz with some shimmies + shakes, so if you’re a girl-next-door who wants to truly shine on your sacred day, schedule a dress-up appointment at one of the Eternal Heart trunk shows hosted by stockists throughout Australia, Canada, the US, UK and Europe. Dates and details can be found here, and you might get lucky with a special trunk show discount where you attend! If you have to miss, email an Online Stylist directly at to chat about a custom order.

View all images from the Eternal Heart Collection in the gallery

This post was sponsored by Anna Campbell. Thanks for supporting our sponsors!

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