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Mid-Century San Francisco Wedding

This wedding from Josh Gruetzmacher is pretty great. With a stylish couple who both designed their own outfits and who have grown in love and business as Dearhorn, a creative design team, how could this wedding be anything but superb? Keep an eye peeled for the first look at the cutest of locations, the groom’s favorite comic book store!

mid-century bride and groom

From the bride, Jenn: Mid-Century American Vintage-inspired Garden Party best describes our wedding aesthetic. Colors: Watermelon, Succulent Green, and Soft Pink. The stunning structure and garden of Sunnyside Conservatory was our inspiration for the look and feel of our afternoon ceremony and reception. We had a hand in everything, right down to the design of our tailor-made guipure-lace dress and shawl-collared suit. Our save the dates, invitations, pie topper, and table signage were all designed and illustrated by the groom. The delicious beer was provided as a trade for label design by the groom. From wedding coordination, homemade pies, flower arrangements, ceremony music, hair and makeup, and a clever Macbook photo booth, our friends and family contributed to most of the wedding details.


teal wedding shoes

green engagement rings

white pink bouquets

pink floral bouquets

pink teal wedding favors

first look comic books

pink green wedding portraits

teal pink invitations

Our first look was inside Daniel’s favorite comic book store in their neighborhood. I suggested this location to honor our years together in creative collaboration. As Dearhorn Studio, we have joined in many projects involving design, illustration, and video. The name Dearhorn is a combination of our two last names, Heard and Dorn. This name can also be found hanging above us as we said our vows, signifying our biggest collaboration yet.


newlywed wedding signs

vintage record players

mid-century bride and groom

mid-century bridal processional

indoor wedding ceremonies

mid-century bridal kiss

Our stylish guests dressed in hats and coats, braved the chilly San Francisco’s unpredictable summer weather to order from the caterer parked outside the front gate. We wanted to provide a fulfilling lunch for our vegan and vegetarian guests, and the ladies of Ebbett’s Good To Go provided a delicious sandwich menu to satisfy all. I particularly enjoyed the cupcake of mac and cheese. Pies were cut and tables were cleared for dancing to our Britpop playlist. And each guest departed with a jar of watermelon jelly made by the groom’s mother.


red bridesmaids bouquets

newlyweds by food trucks

red striped straws

The day went by so fast. One of our best decisions was to hire Josh Gruetzmacher to capture all the details that flew by us. He even drove us to our wedding!


bride and groom succulents

pink dessert tables

bride and groom portraits

newlywed cake signs

food trucks at weddings

newlyweds by food trucks

bw first dances


View all images from this wedding in the gallery

Wedding Location: San Francisco, CA / Wedding Photographer: Josh Gruetzmacher / Wedding Venue: Sunnyside Conservatory / Wedding Coordinator: Lovely Eleven / Wedding Design: Daniel Heard / Wedding Flowers: Sarah Schaafsma / Wedding Dress: Designed by bride, made by atelierTAMI / Hair: Aimee Crook / Makeup: Leah Richard / Groom’s Suit: designed by groom, tailored by Thick as Thieves / Wedding Music: Rachel Fannan and John Houx / Photobooth: Adam Moore / Wedding Caterer: Ebbett’s Good to Go / Beverages: Pacific Brewing Laboratory / Desserts: Homemade pies by guests / Cake Stands: Miette / Wedding Invitations: Daniel Heard / First Look Location: Comix Experience

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